I Never Had Any Contract With Etisalat” — Saka Clears Air On Famous Telecom Campaign

Veteran Nigerian comic actor Hafiz Oyetoro, popularly known as Saka, has clarified long-standing misconceptions surrounding his association with telecom brand Etisalat. The actor revealed that despite his massive popularity from the adverts, he never personally signed any contract with the company. According to him, many Nigerians assumed he had a direct endorsement deal with the telecom brand, but the reality was quite different.

Saka explained that the famous campaign that made him a household name was handled through an advertising agency, not directly between him and the telecom company. Because of the huge impact of the adverts, many people believed he was officially tied to the brand as a long-term ambassador.

The comic star added that he felt it was necessary to set the record straight after years of speculation. His revelation has sparked discussions among fans and industry observers about how advertising agencies sometimes manage celebrity appearances without direct brand contracts.

Saka Breaks Silence On Viral Etisalat Ads, Says No Official Deal Existed

Nollywood star Hafiz Oyetoro, famously called Saka, has opened up about his iconic involvement in the telecom campaign that once dominated Nigerian television. The actor disclosed that he never had a formal agreement with Etisalat, despite the public perception that he was the face of the brand.

The revelation surprised many fans who still associate Saka strongly with the telecom company due to the memorable advertisements that became cultural talking points across Nigeria. At the time, the campaign generated massive buzz and cemented the actor’s comedic influence in advertising.

Industry analysts say the clarification highlights the complex structure of advertising deals where agencies, production companies, and brands often operate in layers. For Saka, the experience remains one of the most defining moments of his career, even without a direct contractual relationship with the brand.

Popular Nigerian comedian and actor Hafiz Oyetoro, better known as Saka, has addressed the long-held belief that he was officially signed by telecom company Etisalat. Speaking about the widely known adverts that featured him, the actor said the public misunderstood the arrangement.

Hafiz Oyetoro noted that the campaign’s popularity made it appear as though he had a personal endorsement deal with the company. However, he insisted that the arrangement was not a direct partnership and that he personally never signed a contract with the telecom operator.

The actor’s comments have reignited conversations about the golden era of Nigerian telecom advertising, when celebrity-driven campaigns dominated television and social media. Many fans still remember Saka’s humorous performances as some of the most memorable adverts in the industry.