Femi Branch Exposes Shocking Favoritism in Nigerian Cinemas: How Nollywood is Being Undermined

Nigerian actor and filmmaker Femi Branch has taken to social media to call out Nigerian cinema chains for what he describes as “rampant favoritism.” In a passionate video, the veteran actor accused cinema operators of sidelining Nollywood films in favor of foreign productions, creating an uneven playing field for local content creators. His remarks have since ignited debates across the entertainment industry and among fans of Nigerian cinema.

According to Branch, many Nigerian filmmakers struggle to secure prime screening slots for their movies, a challenge he believes is rooted in biased industry practices. “Our stories deserve to be seen,” he said, highlighting how foreign films dominate prime-time slots, leaving Nollywood productions with less favorable schedules that negatively impact their box office success.

The Impact of Alleged Bias on Nollywood Films

Branch’s accusations have drawn attention to the challenges Nollywood producers face in distributing their movies. Cinemas often prioritize international blockbusters, which tend to attract larger audiences. This, according to the actor, stifles the growth of local productions and discourages Nigerian filmmakers from investing in high-budget projects.

The Nigerian film industry, popularly known as Nollywood, is the second-largest film producer globally, yet it struggles to compete domestically with Hollywood imports. Branch’s concerns have reignited discussions on the need for better policies to protect and promote homegrown films in local cinemas.

Industry Stakeholders React to Femi Branch’s Claims

Femi Branch’s outburst has drawn mixed reactions from stakeholders within the Nigerian entertainment industry. While some support his call for reforms, others argue that cinemas prioritize profitability and audience demand. Film exhibitors have defended their programming strategies, stating that international films often guarantee higher revenues, which sustain their operations.

Prominent Nollywood producer Kunle Afolayan expressed solidarity with Branch, emphasizing the need for a more equitable system. “We can’t grow the industry if cinemas don’t give our films the platform they deserve,” he said. However, some critics argue that Nollywood needs to improve production quality to compete more effectively with foreign films.

Cinemas Respond to Accusations of Favoritism

In response to the allegations, some cinema chains have issued statements defending their scheduling policies. They claim that decisions are based on audience preferences and market dynamics rather than favoritism. One leading cinema operator noted that they have supported numerous Nollywood blockbusters in the past, including The Wedding Party and King of Boys, which achieved record-breaking successes.

However, critics argue that these successes are the exception rather than the rule. They insist that a systemic overhaul is needed to ensure consistent support for Nollywood films, particularly those from less-established filmmakers. The debate has highlighted the need for transparency in how screening slots are allocated.

The Role of Government in Promoting Local Content

Femi Branch’s accusations have also reignited calls for government intervention in the Nigerian film industry. Industry experts argue that policies and incentives are necessary to encourage cinemas to prioritize local films. Countries like South Korea have implemented screen quotas that reserve a percentage of cinema slots for domestic productions—a model that could potentially benefit Nollywood.

The Nigerian Film and Video Censors Board (NFVCB) has been urged to step in and mediate the ongoing conflict between filmmakers and cinema operators. Advocates argue that promoting local content is essential for preserving Nigerian culture and boosting the economy through the creative arts sector.

The Path Forward for Nollywood and Cinema Collaboration

As the controversy unfolds, many are calling for constructive dialogue between Nollywood filmmakers and cinema operators. Collaborative efforts could address the concerns raised by Femi Branch and foster a more inclusive system that benefits all stakeholders. Suggestions include creating transparent screening policies, incentivizing cinemas to feature local films, and improving marketing strategies for Nollywood productions.

Ultimately, the success of Nigerian cinema depends on a balanced approach that respects audience preferences while nurturing the growth of homegrown talent. Femi Branch’s bold stance has shone a spotlight on an issue that could shape the future of Nollywood, sparking much-needed conversations about equity and sustainability in the industry.