Lagos commissioner don clear air on why dem decide to choose controversial social media personality, Mandy Kiss, as one of their brand ambassadors. According to am, the decision no be by mistake, but na part of strategy to connect government projects with youths wey dey always active for online space.
The commissioner yarn say, even though Mandy Kiss dey attract mixed reactions, she get massive influence among young people. For today world, influence na key, and anybody wey fit carry message enter social media dey important.
He add say government dey find creative ways to pass message, and this partnership na to make sure serious campaigns no go lost for street gist.
Lagos Commissioner Say Youth Engagement Na the Main Target
The Lagos commissioner explain say one major reason behind Mandy Kiss selection na to engage youths for grassroots level. He talk say plenty young people dey follow her lifestyle, and through her, government go fit pass across messages on empowerment, health, and social responsibility.
He add say the aim no be to celebrate controversy, but to use her platform turn awareness tool. According to am, if youths dey listen to Mandy Kiss, then government fit use the same person to spread better information wey fit benefit society.
The commissioner also note say this method dey in line with modern communication strategies wey dey use influencers reach target audience faster.
Public React, Lagos Commissioner Address Criticism
Since the announcement drop, reactions don scatter social media. Some Nigerians dey blast the choice, saying Mandy Kiss lifestyle no represent correct values. But others dey argue say at least government dey wise to use her popularity to push better cause.
The commissioner respond say government no dey blind to public concerns, but dem believe say positive engagement fit change perception and redirect energy of controversial influencers. He talk say instead of pushing them aside, government dey give dem platform to do better.
As e conclude, the commissioner beg Nigerians to look beyond the face of the ambassador and focus on the positive impact wey the campaign go bring.
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